Position Classification Description

Position Class Code / Title: N8041 / Dir,University Marketing
Recruitment Tier: Tier 1
FLSA: Exempt
Grade: 16
HR Review/Approval:COMP

This is a description of a Staff Position Classification. It is not an announcement of a position opening. To view descriptions of current openings, please go to UNMJobs and Search Postings to view positions that are currently accepting applications.

The following statements are intended to describe, in broad terms, the general functions and responsibility levels characteristic of positions assigned to this classification. They should not be viewed as an exhaustive list of the specific duties and prerequisites applicable to individual positions that have been so classified.


Under the direction of the Chief Marketing and Communications Officer, directs the university's institutional efforts with regard to marketing strategies. Responsible for the development of strategies consistent with UNM goals and priorities and in consultation with the university's leadership and other appropriate individuals and groups. Responsible for implementation of strategies at the institutional level, and coordination with various units on campus so that the institutional strategies are reflected in the marketing and communication activities that are implemented at many levels throughout the university.

Duties and Responsibilities

  1. Designs comprehensive institutional marketing plans and programs, taking into consideration institutional image, message, and positioning, mission, goals, priorities and accomplishments of the university, the relationship between institutional marketing, and the specific marketing objectives of key university units.
  2. Directs specific activities at the institutional level to support communications strategies, including but not limited to advertising, institutional publications, and interactive media.
  3. Responsible for marketing initiatives and activities included in the institutional strategic integrated marketing and communications plan for the university, through which a consistent and appropriate content-based image is conveyed to a variety of audiences and which allows for sufficient flexibility to accommodate the diverse needs and activities of the university.
  4. Assures quality and appropriateness of institutional marketing activities, whether internally or externally produced.
  5. Selects and manages external vendors and media outlets to support marketing activities. This includes but is not limited to advertising agencies and design firms, media and media buyers, printers, and digital solutions.
  6. Develops and maintains college-wide policies and guidelines related to image, branding, advertising and marketing strategies.
  7. Manages all commercial filming requests on university property.
  8. Provides strategic marketing counsel to university leadership, faculty, staff, students, and volunteers; serves as an interface with other university constituencies in the implementation of institutional marketing strategies.
  9. Coordinates surveys, evaluations and assessments of external communications activities in order to determine the effectiveness of the university's marketing and communications plans and programs.
  10. Recommends, participates in the development of, and as appropriate, establishes university policies and procedures; may serve on university planning and policy-making committees.
  11. Establishes and implements short- and long-range departmental goals, objectives, policies and operating procedures; monitors and evaluates program effectiveness; effects changes required for improvement.
  12. Develops and manages annual budgets for marketing activities and programs and performs periodic cost and productivity analyses.
  13. Oversees the supervision of personnel, which includes work allocation, training, promotion, enforcement of internal procedures and controls, and problem resolution; evaluates performance and makes recommendations for personnel actions; motivates employees to achieve peak productivity and performance.
  14. Supports the University Manager of Web Communications in applying marketing principles, strategies and techniques into university web development and design.
  15. Performs miscellaneous job-related duties as assigned.

Minimum Job Requirements

  • Bachelor's degree; at least 7 years of experience directly related to the duties and responsibilities specified.
  • Completed degree(s) from an accredited institution that are above the minimum education requirement may be substituted for experience on a year for year basis.

Knowledge, Skills and Abilities Required

  • Skill in budget preparation and fiscal management.
  • Skill in examining and re-engineering operations and procedures, formulating policy, and developing and implementing new strategies and procedures.
  • Strong interpersonal and communication skills and the ability to work effectively with a wide range of constituencies in a diverse community.
  • Knowledge of management principles and practices.
  • Employee development and performance management skills.
  • Strategic planning skills.
  • Ability to plan and implement operational policies and procedures in area of expertise.
  • Ability to supervise and train assigned staff including organizing, prioritizing, and scheduling work assignments.
  • Demonstrated ability to apply knowledge to specific marketing programs and activities.
  • Ability to develop and deliver oral presentations and written materials for a variety of audiences and multiple venues.
  • Ability to foster a cooperative environment and to work in a collegial fashion with peers in other organizational units.
  • Demonstrated ability to integrate marketing principles, strategies, and techniques into digital and interactive media and development.
  • Ability to plan, develop, direct, implement and evaluate strategic marketing plans, programs and activities applicable to a public university.
  • Knowledge of marketing concepts, principles, methodology and techniques.
  • Knowledge and understanding of current communication and marketing issues and trends applicable to educational institutions.
  • Ability to provide effective advice and counsel on strategic marketing issues and to exercise effective judgment.

Distinguishing Characteristics

    Position requires: a) Contributing to the development and implementing an institutional integrated marketing communications plan; b) overseeing the supervision of personnel in a Marketing Department; c) representing the university to internal/external constituencies; d) evaluating program and campaign effectiveness; and e) developing a marketing budget.

Working Conditions and Physical Effort

  • No or very limited physical effort required.
  • No or very limited exposure to physical risk.
  • Work is normally performed in a typical interior/office work environment.

The University of New Mexico provides all training required by OSHA to ensure employee safety.

Revised Date: 12/10/2018