Position Classification Description

Position Class Code / Title: N8009 / Dir,University Communication
Recruitment Tier: Tier 1
FLSA: Exempt
Grade: 16
HR Review/Approval:COMP

This is a description of a Staff Position Classification. It is not an announcement of a position opening. To view descriptions of current openings, please go to UNMJobs and Search Postings to view positions that are currently accepting applications.

The following statements are intended to describe, in broad terms, the general functions and responsibility levels characteristic of positions assigned to this classification. They should not be viewed as an exhaustive list of the specific duties and prerequisites applicable to individual positions that have been so classified.


Under the direction of the Chief Marketing & Communications Officer (CMCO), oversees the University of New Mexico's institutional communications efforts with respect to media relations, public information, public affairs and news publication. Develops communication strategies consistent with University goals, objectives, and priorities, in consultation with CMCO, University leadership and other appropriate individuals and groups. Implements strategies at the institutional level and within the UCAM and coordinates with various units on campus so that the institutional strategies are reflected in the communication programs and initiatives of operational units throughout the University.

Duties and Responsibilities

  1. Designs comprehensive institutional communications plans and programs, taking into consideration institutional image, message, positioning, mission, goals, priorities and accomplishments of the University.
  2. Maintains a strategic communication plan and program for the University, through which a consistent and appropriate content-based image is conveyed to a variety of audiences and which allows for sufficient flexibility to accommodate the diverse needs and activities of the University.
  3. Plans and develops comprehensive communication programs, to include media, public affairs, and news publications, in close collaboration with other institutional communications and/or public relations activities.
  4. Serves as Public Information Officer for the University, Main Campus Emergency Operations Center and maintains communications within the University community.
  5. Maintains an institutional media relations program; represents the University to local, regional, and national media organizations/representatives.
  6. Produces executive-level written communications, as assigned, for internal and external agencies.
  7. Supervises personnel, which typically includes recommendations for hiring, firing, performance evaluation, training, work allocation, and problem resolution.
  8. Coordinates surveys, evaluations and assessments of external communications activities in order to determine the effectiveness of the university's communications plans and programs.
  9. Assures quality and appropriateness of institutional communication programs and initiatives, whether internally or externally produced.
  10. Establishes and implements short- and long-range departmental goals, objectives, policies, operating procedures; monitors and evaluates program effectiveness; effects changes required for improvement.
  11. Participates in the development of annual budgets for the organization and performs periodic cost and productivity analyses.
  12. Provides periodic compliance reports to other senior leadership members and various committees.
  13. Advises the President and members of the University cabinet on effective communication with the media and issues which may arise concern through a media training program.
  14. Performs miscellaneous job-related duties as assigned.

Minimum Job Requirements

  • Bachelor's degree; at least 7 years of experience directly related to the duties and responsibilities specified.
  • Completed degree(s) from an accredited institution that are above the minimum education requirement may be substituted for experience on a year for year basis.

Knowledge, Skills and Abilities Required

  • Strong interpersonal and communication skills and the ability to work effectively with a wide range of constituencies in a diverse community.
  • Media relations skills.
  • Ability to provide effective advice and counsel on strategic and/or critical communication issues and to exercise effective judgement.
  • Ability to write executive-level communications for internal and external audiences.
  • Ability to utilize effectively content-based information regarding the university.
  • Knowledge of federal and state laws, regulations, and standards for the management and disclosure of public information.
  • Ability to develop, direct, manage and evaluate strategic communications plans, programs and activities applicable to a public university.
  • Knowledge of strategic communication concepts, principles, methodology, and techniques.
  • Knowledge of current and emerging communication issues and trends applicable to educational institutions.
  • Knowledge of management principles and practices.
  • Ability to develop, plan, and implement short- and long-range goals.
  • Ability to supervise and train assigned staff including organizing, prioritizing, and scheduling work assignments.
  • Employee development and performance management skills; knowledge of staff hiring procedures.
  • Skill in examining and re-engineering operations and procedures, formulating policy, and developing and implementing new strategies and procedures.
  • Ability to develop, implement, and evaluate public opinion surveys and related data collection vehicles.
  • Ability to foster a cooperative environment and to work in a collegial fashion with peers in other organizational units.

Working Conditions and Physical Effort

  • No or very limited physical effort required.
  • No or very limited exposure to physical risk.
  • Work is normally performed in a typical interior/office work environment.

The University of New Mexico provides all training required by OSHA to ensure employee safety.

Revised Date: 04/05/2022