Position Classification Description

Position Class Code / Title: N7066 / Mktg & Devt Mgr,Harwood Museum
Recruitment Tier: Tier 1
FLSA: Exempt
Grade: 12
HR Review/Approval:COMP

This is a description of a Staff Position Classification. It is not an announcement of a position opening. To view descriptions of current openings, please go to UNMJobs and Search Postings to view positions that are currently accepting applications.

The following statements are intended to describe, in broad terms, the general functions and responsibility levels characteristic of positions assigned to this classification. They should not be viewed as an exhaustive list of the specific duties and prerequisites applicable to individual positions that have been so classified.


Plans, implements, and coordinates marketing, fundraising, and targeted development programs and initiatives designed to support the donor base and increase engagement with the University's Harwood Museum of Art. Oversees and supports the Harwood's marketing and promotional initiatives. Coordinates and/or leads the Harwood's donor development and stewardship activities.

Duties and Responsibilities

  1. Develops organizational promotional campaigns, including exhibits, programs, store products, fundraising, and other Harwood communications. Researches and identifies target markets for the same.
  2. With Development Officer, strategizes and coordinates overall fundraising campaigns and development efforts.
  3. Leads and coordinates development campaigns for non-major donors and associated stewardship activities including planning, implementation, and management of campaigns and direct or indirect donor interactions.
  4. Maintains donor records and provides financial stewardship, liaison, and reporting to donors; coordinates and facilitates communications with and activities of the Museum's donor advisory board.
  5. Researches, writes, prepares, and/or edits grants including proposals, interim reports, and close out documents and any related qualitative and/or quantitative data.
  6. Creates and distributes regular communications to local, regional, and national press; maintains updated press list.
  7. Oversees cross-departmental promotional and informational materials, to include printed materials such as press releases, ads, brochures, and flyers and electronic materials such as website and social media posts. Negotiates directly with vendors regarding media cost, placement, and production scheduling.
  8. Represents and promotes interests of the Harwood Museum at business and community meetings and events, either on-site or at regional and/or national venues, as appropriate.
  9. Monitors and evaluates program effectiveness; produces periodic evaluation reports and prepares proposals for program enhancements and new initiatives.
  10. Supervises and trains staff and/or volunteers engaged in support activities, as appropriate.
  11. Performs miscellaneous job-related duties as assigned.

Minimum Job Requirements

  • Bachelor's degree; at least 3 years of experience directly related to the duties and responsibilities specified.
  • Completed degree(s) from an accredited institution that are above the minimum education requirement may be substituted for experience on a year for year basis.

Knowledge, Skills and Abilities Required

  • Strong interpersonal and communication skills and the ability to work effectively with a wide range of constituencies in a diverse community.
  • Strong customer service orientation.
  • Advanced writing and editing skills.
  • Ability to use independent judgment and to manage and impart confidential information.
  • Knowledge of fundraising and development principles, methods, and techniques.
  • Ability to develop and produce grants and other proposals.
  • Ability to identify and secure alternative funding through grants and other revenue sources.
  • Demonstrated ability to integrate marketing principles, strategies, and techniques into web design and development.
  • Ability to plan, coordinate and effectively implement special events and donor relations activities.
  • Knowledge of communication principles, media, and public relations techniques.
  • Effective public speaking and media presentation skills.
  • Skill in organizing resources and establishing priorities.
  • Skill in the use of personal computers and related software applications.
  • Ability to gather data, compile information, and prepare reports.
  • Records maintenance skills.

Working Conditions and Physical Effort

  • No or very limited physical effort required.
  • No or very limited exposure to physical risk.
  • Work is normally performed in a typical interior/office work environment.

The University of New Mexico provides all training required by OSHA to ensure employee safety.

Revised Date: 02/08/2023