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Position Classification Description

Position Class Code / Title: N7056 / Mgr,Unv Web Communications
Recruitment Tier: Tier 1
FLSA: Exempt
Grade: 15

This is a description of a Staff Position Classification. It is not an announcement of a position opening. To view descriptions of current openings, please go to UNMJobs and Search Postings to view positions that are currently accepting applications.

The following statements are intended to describe, in broad terms, the general functions and responsibility levels characteristic of positions assigned to this classification. They should not be viewed as an exhaustive list of the specific duties and prerequisites applicable to individual positions that have been so classified.


Provides vision, leadership, and oversight for the university's Web presence. Serves as the primary point of contact on Web-related issues including site design and development, message strategy, content creation, development of multimedia and social media channels, website templates, content management tools, analytics, usability, and information architecture. Acts as the chief evangelist promoting appropriate methods of web messaging, communication and community building based on a deep understanding of UNM and the Web. Partners with faculty and staff colleagues and students to develop and oversee a comprehensive web communication strategy based on the universities' vision, mission and strategic goals. Manages a Web Communications team consisting of the Institutional Web, Web Services, and Social Media groups.

Duties and Responsibilities

  1. Oversees the operation of the Institutional Web, Web Communication Services, and Social Media teams.
  2. Directs specific activities at the institutional level to support web strategies, including but not limited to web site design, web content management, web best practices, and social media.
  3. Provides strategic web counsel to university leadership, faculty, staff, students, and volunteers; serves as primary interface with other university constituencies in the implementation of institutional web and social media strategies.
  4. Recommends, participates in the development of, and as appropriate, establishes university policies and procedures; may serve on university planning and policy-making committees.
  5. Develops and manages annual budgets for the organization and performs periodic cost and productivity analyses.
  6. Leads and coordinates the establishment of a set of integrated web policies, directions, and standards for the institution; assists colleges, departments, and administrative units in interpreting and adhering to standards.
  7. Provides leadership to university colleges and departments in the areas of web best practices including: web marketing tools, design, content development and management, analytics, social networking/third-party sites, and standards compliance
  8. Consult with university units on development of Web sites, including information architecture, design, and content and Web branding standards and policies.
  9. Collaborates closely with the various university component entities in the design, implementation, and management of technical aspects of the university's strategic web presence, ensuring compliance with university Web Communication goals and priorities.
  10. Oversees the supervision of personnel, which includes work allocation, training, promotion, enforcement of internal procedures and controls, and problem resolution; evaluates performance and makes recommendations for personnel actions; motivates employees to achieve peak productivity and performance.
  11. Develops and maintains effective relationships with communication managers, marketing /outreach/admission colleagues, web coordinators, writers and editors in the schools, colleges and departments to create and operate an outstanding web presence, share web content, actively seek, generate and update web content, implement new web initiatives and ensure a uniform web strategy.
  12. Evaluate the effectiveness, usability, and accessibility of university web sites using analytics and other performance measures; identify needs and develop enhancements to the web presence and establish procedures for measuring customer satisfaction and insuring appropriate responsiveness.
  13. Performs miscellaneous job-related duties as assigned.

Minimum Job Requirements

  • Bachelor's degree; at least 7 years of experience directly related to the duties and responsibilities specified.
  • Completed degree(s) from an accredited institution that are above the minimum education requirement may be substituted for experience on a year for year basis.

Knowledge, Skills and Abilities Required

  • Ability to apply web design principles and techniques to the creation and enhancement of integrated, complex web sites.
  • Extensive experience with and knowledge of web communications, web site architecture, best practices and emerging web trends.
  • Strong strategic planning and management skills.
  • Demonstrated experience in leading large projects with multiple stakeholders and managing project teams
  • Advanced verbal and written communication skills.
  • Strong interpersonal skills and the ability to effectively work with a wide range of individuals and constituencies in a diverse community.
  • Demonstrated understanding of user-focused Web development strategies
  • Ability to develop, plan, and implement short- and long-range goals.
  • Ability to supervise and train employees, to include organizing, prioritizing, and scheduling work assignments.
  • Ability to foster a cooperative work environment.
  • Demonstrated ability to effectively lead, educate, and performance-manage employees in a customer service environment.
  • Employee development and performance management skills.
  • Knowledge of budgeting, cost estimating, and fiscal management principles and procedures.

Working Conditions and Physical Effort

  • No or very limited exposure to physical risk.
  • No or very limited physical effort required.
  • Work is normally performed in a typical interior/office work environment.

The University of New Mexico provides all training required by OSHA to ensure employee safety.

Revised Date: 03/20/2017