Position Classification Description

Position Class Code / Title: N7055 / Marketing Manager
Recruitment Tier: Tier 1
FLSA: Exempt
Grade: 14
HR Review/Approval:COMP

This is a description of a Staff Position Classification. It is not an announcement of a position opening. To view descriptions of current openings, please go to UNMJobs and Search Postings to view positions that are currently accepting applications.

The following statements are intended to describe, in broad terms, the general functions and responsibility levels characteristic of positions assigned to this classification. They should not be viewed as an exhaustive list of the specific duties and prerequisites applicable to individual positions that have been so classified.


Under limited supervision, directs and oversees the various marketing and associated public relations/outreach activities of a major client-oriented community services unit of the University. Develops potential customers in government, industry, academia, and/or the community at large. Serves as a member of the unit's management team. Develops and coordinates media coverage, sales campaigns, and/or promotional materials.

Duties and Responsibilities

  1. Works directy with senior management of the organization to develop marketing programs, design marketing strategies, and implement marketing campaigns.
  2. Provides leadership and direction in the development, implementation, and monitoring of the strategic marketing plan for the organization.
  3. Designs, writes, and oversees the production of printed promotional materials including catalogs, brochures, flyers, and program and media guides; designs layouts and prepares copy.
  4. Establishes and implements short and long range marketing goals, objectives, policies, and procedures for the organization; evaluates program effectiveness and effects changes required for improvement.
  5. Provides support for promotional special events such as open houses, book signings, fundraisers, outreach and community events, tours, press conferences, banquets, exhibits, product or service fairs, and athletic events.
  6. Establishes and maintains a staffing structure to support the marketing efforts of the organization; oversees a team of marketing support staff, to include performance evaluation, training and motivation, and direct participation in personnel actions.
  7. Develops and manages annual marketing budgets for the organization, regularly monitors expenditures; prepares summary assessments and reports.
  8. Initiates and implements direct outreach marketing efforts to potential external customers on behalf the unit's programs and services.
  9. Serves as public information contact, as appropriate, for the organization, and maintains communications with University constituencies.
  10. Conducts market research and analysis, and establishes data management and tracking systems to improve the organization's marketing efforts.
  11. Represents the organization at various community and business meetings; provides consultation and collaborates on projects with other University and/or external constituencies; may present public programs or lectures, conduct facility tours, and manage exhibit space at local, national, and international conferences.
  12. Recommends and participates in the development of University policies and procedures; may serve on University planning and policy-making committees.
  13. Performs miscellaneous job-related duties as assigned.

Minimum Job Requirements

  • Bachelor's degree; at least 5 years of experience directly related to the duties and responsibilities specified.
  • Completed degree(s) from an accredited institution that are above the minimum education requirement may be substituted for experience.

Knowledge, Skills and Abilities Required

  • Skill in the use of personal computers and related software applications.
  • Skill in organizing resources and establishing priorities.
  • Skill in budget preparation and fiscal management.
  • Ability to supervise and train employees, to include organizing, prioritizing, and scheduling work assignments.
  • Ability to communicate effectively, both orally and in writing.
  • Skill in examining and re-engineering operations and procedures, formulating policy, and developing and implementing new strategies and procedures.
  • Ability to foster a cooperative work environment.
  • Ability to develop, plan, and implement short- and long-range goals.
  • Ability to develop and maintain recordkeeping systems and procedures.
  • Ability to plan, organize and coordinate media activities and special events.
  • Advanced verbal and written communication skills.
  • Knowledge and understanding current and emerging industry requirements and practices in area of marketing expertise.
  • Ability to interpret industry needs and directions, assess capacity, and to plan, develop, and implement appropriate marketing strategies.
  • Knowledge of strategic communications and marketing concepts, principles, methodology and techniques.
  • Data management and tracking skills.
  • Strong interpersonal skills and the ability to effectively work with a wide range of individuals and constituencies in a diverse community.

Conditions of Employment

  • Employees who provide services or work in patient care or clinical areas are required to be in compliance with the University's influenza vaccination requirement.

Working Conditions and Physical Effort

  • No or very limited physical effort required.
  • No or very limited exposure to physical risk.
  • Work is normally performed in a typical interior/office work environment.

The University of New Mexico provides all training required by OSHA to ensure employee safety.

Revised Date: 06/14/2022