Position Classification Description

Position Class Code / Title: N7053 / Dir,Health System Marketing
Recruitment Tier: Tier 1
FLSA: Exempt
Grade: 16
HR Review/Approval:COMP

This is a description of a Staff Position Classification. It is not an announcement of a position opening. To view descriptions of current openings, please go to UNMJobs and Search Postings to view positions that are currently accepting applications.

The following statements are intended to describe, in broad terms, the general functions and responsibility levels characteristic of positions assigned to this classification. They should not be viewed as an exhaustive list of the specific duties and prerequisites applicable to individual positions that have been so classified.


Directs and manages the UNM Health Sciences Center (UNMHSC) institutional marketing efforts and related multi-media strategies. Manages all aspects of an institutional, web-based video communication tool and an HSC-wide social media program. Develops institutional marketing and communication strategies consistent with overall HSC goals and priorities, in consultation with UNMHSC leadership and other appropriate individuals and groups. Ensures that institutional strategies are reflected in the various marketing and communication programs initiated throughout UNMHSC, including the UNM Medical Group and UNM Sandoval Regional Medical Center, as appropriate. Participates in the establishment of strategic public education and outreach campaigns to promote the UNM Health system. Manages a team of employees engaged in all aspects of video communication campaigns and programs and social media communications.

Duties and Responsibilities

  1. Designs comprehensive institutional marketing plans and programs, taking into consideration institutional image, message, and positioning, mission, goals, priorities and accomplishments of the UNMHSC, the relationship between institutional marketing, and the specific marketing objectives of key university units.
  2. Directs specific activities at the institutional level to support communications strategies, including but not limited to advertising, social media, and the UNMHSC website.
  3. Maintains a strategic marketing plan and program for the UNMHSC, through which a consistent and appropriate content-based image is conveyed to a variety of audiences and which allows for sufficient flexibility to accommodate the diverse needs and activities of the UNMHSC.
  4. Assures quality and appropriateness of institutional marketing/communications activities, whether internally or externally produced.
  5. Provides strategic marketing counsel to UNMHSC leadership, faculty, staff, students, and volunteers; serves as primary interface with other University constituencies in the implementation of institutional marketing and communication strategies.
  6. Coordinates surveys, evaluations and assessments of external communications activities in order to determine the effectiveness of the organization's communications plans.
  7. Recommends and participates in the development and establishment of institutional policies and procedures; may serve on UNMHSC planning and policy-making committees.
  8. Establishes and implements short- and long-range departmental goals, objectives, policies and operating procedures; monitors and evaluates program effectiveness; effects changes required for improvement.
  9. Oversees the supervision of personnel, which includes work allocation, training, promotion, enforcement of internal procedures and controls, and problem resolution; evaluates performance and makes recommendations for personnel actions; motivates employees to achieve peak productivity and performance.
  10. Integrates marketing principles, strategies and techniques into UNMHSC web development and design as well as social media.
  11. Performs miscellaneous job-related duties as assigned by the Executive Director of Communications and Marketing.

Minimum Job Requirements

  • Bachelor's degree; at least 7 years of experience directly related to the duties and responsibilities specified within health care communications and marketing.
  • Completed degree(s) from an accredited institution that are above the minimum education requirement may be substituted for experience on a year for year basis.

Knowledge, Skills and Abilities Required

  • Strong managerial skills and experience.
  • Multi-media experience and skills.
  • Skill in examining and re-engineering operations and procedures, formulating policy, and developing and implementing new strategies and procedures.
  • Strong interpersonal and communication skills and the ability to work effectively with a wide range of constituencies in a diverse community.
  • Ability to make administrative and procedural decisions.
  • Knowledge of management principles and practices.
  • Employee development and performance management skills.
  • Strategic planning skills.
  • Ability to plan and implement operational policies and procedures in area of expertise.
  • Ability to supervise and train assigned staff including organizing, prioritizing, and scheduling work assignments.
  • Demonstrated ability to apply knowledge to specific communications and marketing programs and activities.
  • Ability to develop and deliver oral presentations and written materials for a variety of audiences and multiple venues.
  • Ability to foster a cooperative environment and to work in a collegial fashion with peers in other organizational units.
  • Demonstrated ability to integrate marketing principles, strategies, and techniques into web design and development.
  • Ability to plan, develop, direct, implement and evaluate strategic marketing plans, programs and activities applicable to a public university.
  • Knowledge of marketing concepts, principles, methodology and techniques.
  • Knowledge and understanding of current communication and marketing issues and trends applicable to educational institutions.
  • Ability to provide effective advice and counsel on strategic marketing issues and to exercise effective judgment.
  • Social Media experience and communication skills.
  • Print media experience and coordination skills.

Distinguishing Characteristics

    Position requires: a) Developing and implementing an institutional integrated marketing plan; b) overseeing the supervision of personnel in a Marketing Department; c) representing UNMHSC to internal/external constituencies; d) evaluating program and campaign effectiveness; and e) understanding of social media and its role in effective marketing and communication strategies.

Conditions of Employment

  • Employees who provide services or work in patient care or clinical areas are required to be in compliance with the University's influenza vaccination requirement.

Working Conditions and Physical Effort

  • No or very limited exposure to physical risk.
  • No or very limited physical effort required.
  • Work is normally performed in a typical interior/office work environment.
  • The University of New Mexico provides all training required by OSHA to ensure employee safety.

The University of New Mexico provides all training required by OSHA to ensure employee safety.

Revised Date: 06/01/2020