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Position Classification Description

Position Class Code / Title: N7037 / Mgr,Marketing & Sales
Recruitment Tier: Tier 1
FLSA: Exempt
Grade: 14

This is a description of a Staff Position Classification. It is not an announcement of a position opening. To view descriptions of current openings, please go to UNMJobs and Search Postings to view positions that are currently accepting applications.

The following statements are intended to describe, in broad terms, the general functions and responsibility levels characteristic of positions assigned to this classification. They should not be viewed as an exhaustive list of the specific duties and prerequisites applicable to individual positions that have been so classified.


Under limited supervision, plans, implements, and manages the integrated marketing and sales programs, activities,and initiatives of the University of New Mexico Press. Manages all strategic, operational, fiscal, and administrative aspects of the Marketing and Sales unit, and oversees and coordinates the activities of an international team of full-time, commissioned, and fee-based sales staff.

Duties and Responsibilities

  1. Develops, and implements an integrated range of marketing concepts and methodologies; plans and develops marketing and sales strategies consistent with the overall goals and objectives of the business.
  2. Oversees all facets of the daily operations of the organizational unit, ensuring compliance with the University, state, and federal laws, policies, and regulations.
  3. Directs, oversees, monitors, and evaluates the activities of a small team of full-time sales staff, as well as a diverse group of domestic and foreign commissioned and/or fee-based sales representatives.
  4. Provides market research and analysis; prepares research-based reports and sales forecasts for senior management.
  5. Develops and manages annual sales and operating budgets, and regularly monitors performance to budget parameters.
  6. Assumes responsibility for all publicity, advertising, direct mail, catalogs, exhibits, awards, author communications, title sub-right activities, and website management for the enterprise.
  7. Performs direct customer sales in key areas; promotes and maintains customer relations with major accounts nation-wide.
  8. Participates in development, implementation and maintenance of policies, objectives, short-and long-range planning; develops and implements projects and programs to assist in accomplishment of established goals.
  9. Represents the enterprise at conferences, meetings, exhibits, and other special events; promotes new and existing programs and initiatives.
  10. Performs miscellaneous job-related duties as assigned.

Minimum Job Requirements

  • Bachelor's degree; at least 5 years of experience directly related to the duties and responsibilities specified.
  • Completed degree(s) from an accredited institution that are above the minimum education requirement may be substituted for experience on a year for year basis.

Knowledge, Skills and Abilities Required

  • Ability to develop and maintain recordkeeping systems and procedures.
  • Ability to develop and implement comprehensive marketing goals, strategies, and plans.
  • Strong interpersonal and communication skills and the ability to work effectively with a wide range of constituencies in a diverse community.
  • Skill in examining and re-engineering operations and procedures, formulating policy, and developing and implementing new strategies and procedures.
  • Ability to develop, plan, and implement short- and long-range goals.
  • Comprehensive knowledge of marketing principles, concepts, and methodologies.
  • Ability to supervise and train employees, to include organizing, prioritizing, and scheduling work assignments.
  • Knowledge of market research and sales forecasting principles and methodologies.
  • Ability to develop and manage sales and operating budgets.
  • Ability to compile and analyze statistical data, draw inferences, and prepare strategic and operational reports and recommendations.
  • Advanced direct sales skills.
  • Ability to foster a cooperative environment and to work in a collegial fashion with peers in other organizational units.
  • Skill in organizing resources, analyzing and solving problems, establishing priorities, and making evaluative judgements.

Working Conditions and Physical Effort

  • No or very limited physical effort required.
  • No or very limited exposure to physical risk.
  • Work is normally performed in a typical interior/office work environment.

The University of New Mexico provides all training required by OSHA to ensure employee safety.

Revised Date: 03/20/2017