Position Classification Description

Position Class Code / Title: N7029 / Mgr,Mktg & Devt/KUNM
Recruitment Tier: Tier 1
FLSA: Exempt
Grade: 14
HR Review/Approval:COMP

This is a description of a Staff Position Classification. It is not an announcement of a position opening. To view descriptions of current openings, please go to UNMJobs and Search Postings to view positions that are currently accepting applications.

The following statements are intended to describe, in broad terms, the general functions and responsibility levels characteristic of positions assigned to this classification. They should not be viewed as an exhaustive list of the specific duties and prerequisites applicable to individual positions that have been so classified.


Under general direction, plans, develops, implements, and manages marketing, fundraising, promotion activities, and member services/relations for the federally licensed University radio station, KUNM, in accordance with federal and state regulations and guidelines, and University policies and procedures.

Duties and Responsibilities

  1. Oversees and directs funding and marketing of programs and activities; develops and initiates strategies for generating revenues for the station through on-air, underwriting, direct mail, grant proposals, entrepreneurial activities, and other means.
  2. Identifies, solicits, cultivates, and stewards major donors and donor prospects including corporations, foundations, and individuals.
  3. Writes solicitation proposals, reports, press releases, and communication materials.
  4. Assists in short- and long-range strategic planning activities to create and implement fund-raising goals and objectives.
  5. Oversees the supervision of personnel, which includes work allocation, training, promotion, enforcement of internal procedures and controls, and problem resolution; evaluates performance and makes recommendations for personnel actions; motivates employees to achieve peak productivity and performance.
  6. Develops and maintains databases and files related to funding campaigns, mailing lists, memberships, and/or other related information requirements, as appropriate.
  7. Represents the organization at various community and/or business meetings, committees, and task forces; promotes existing and new programs and/or policies.
  8. Participates in the development of annual operating budgets and provides fiscal direction to the unit.
  9. Designs, develops, and produces the station's monthly program guide and other station promotional materials.
  10. Oversees and coordinates promotional activities, ensuring compliance with relevant federal and state regulations and guidelines governing public broadcasting.
  11. Keeps abreast of current and developing trends related to legal issues and fundraising and promotions strategies and techniques.
  12. Performs miscellaneous job-related duties as assigned.

Minimum Job Requirements

  • Bachelor's degree; at least 3 years of experience directly related to the duties and responsibilities specified.
  • Completed degree(s) from an accredited institution that are above the minimum education requirement may be substituted for experience on a year for year basis.

Knowledge, Skills and Abilities Required

  • Knowledge of marketing and development strategies, techniques, processes, and available resources.
  • Ability to develop and implement comprehensive marketing goals, strategies, and plans.
  • Strong interpersonal and communication skills and the ability to work effectively with a wide range of constituencies in a diverse community.
  • Records maintenance skills.
  • Ability to communicate effectively, both orally and in writing.
  • Database management skills.
  • Ability to utilize advertising and/or sales promotion techniques.
  • Knowledge of marketing strategies, processes, and available resources.
  • Knowledge of current and developing trends in fundraising strategies and techniques, as applied to public broadcasting.
  • Ability to supervise and train employees, to include organizing, prioritizing, and scheduling work assignments.
  • Knowledge of FCC regulations pertaining to underwriting contributions and non-profit paid announcements.
  • Ability to foster a cooperative work environment.
  • Employee development and performance management skills.
  • Ability to design and produce radio program guides and promotional materials.
  • Knowledge of budget preparation, cost estimating, monitoring, and fiscal management principles and procedures.
  • Ability to evaluate procurement bids in accordance with established criteria.
  • Knowledge of FCC regulations and public radio funding guidelines.
  • Ability to persuade and influence others.
  • Knowledge of faculty and/or staff hiring procedures.
  • Familiarity with web, social media, and digital technology.
  • Ability to develop training aids and instructional materials using a range of media.

Working Conditions and Physical Effort

  • No or very limited physical effort required.
  • No or very limited exposure to physical risk.
  • Work is normally performed in a typical interior/office work environment.

The University of New Mexico provides all training required by OSHA to ensure employee safety.

Revised Date: 06/17/2018