Position Classification Description

Position Class Code / Title: N7024 / Mktg & Outreach Officer
Recruitment Tier: Tier 1
FLSA: Exempt
Grade: 15
HR Review/Approval:COMP

This is a description of a Staff Position Classification. It is not an announcement of a position opening. To view descriptions of current openings, please go to UNMJobs and Search Postings to view positions that are currently accepting applications.

The following statements are intended to describe, in broad terms, the general functions and responsibility levels characteristic of positions assigned to this classification. They should not be viewed as an exhaustive list of the specific duties and prerequisites applicable to individual positions that have been so classified.


Directs and oversees the autonomous marketing and associated outreach activities of a client-oriented, self-funded research, development, and/or public service component of the University. Identifies and develops potential customers and contacts in government, business, industry, academia, and/or the service community. Develops and implements marketing strategies and plans, and directs public affairs and community outreach programs.

Duties and Responsibilities

  1. Directs and oversees the varied activities and projects of marketing staff in efforts to identify and develop new government, commercial, and/or academic customers for programs and/or services.
  2. Researches and develops strategies and plans which identify marketing opportunities and direct marketing and new project development.
  3. Develops and manages marketing and related budgets, and oversees the development and management of internal operating budgets.
  4. Coordinates organizational marketing and public relations efforts with appropriate senior institutional management.
  5. Oversees all facets of the daily operations of the organizational unit, ensuring compliance with the University, state, and federal laws, policies, and regulations.
  6. Plans, coordinates, and oversees the unit's public affairs and oversees communications efforts, to include public relations, community outreach, and internal publications and communications, as appropriate.
  7. Directly manages major and/or critical developing client accounts, and coordinates the management of all other accounts, ensuring that all technical requirements are met.
  8. Participates in the development of new project proposals for the unit.
  9. Participates in development, implementation and maintenance of policies, objectives, short-and long-range planning; develops and implements projects and programs to assist in accomplishment of established goals.
  10. Coordinates the planning and development of marketing and communications materials in support of unit objectives, in conjunction with senior component and/or institutional management.
  11. Represents the organization at various community and/or business meetings, committees, and task forces; promotes existing and new programs and/or policies.
  12. Performs miscellaneous job-related duties as assigned.

Minimum Job Requirements

  • Bachelor's degree; at least 7 years of experience directly related to the duties and responsibilities specified.
  • Completed degree(s) from an accredited institution that are above the minimum education requirement may be substituted for experience on a year for year basis.

Knowledge, Skills and Abilities Required

  • Strong interpersonal and communication skills and the ability to work effectively with a wide range of constituencies in a diverse community.
  • Ability to develop and maintain recordkeeping systems and procedures.
  • Knowledge of advanced technology industry marketing and business practices.
  • Ability to communicate effectively, both orally and in writing.
  • Skill in budget preparation and fiscal management.
  • Skill in the use of personal computers and related software applications.
  • Knowledge and understanding current and emerging industry requirements and practices in area of marketing expertise.
  • Skill in organizing resources and establishing priorities.
  • Skill in examining and re-engineering operations and procedures, formulating policy, and developing and implementing new strategies and procedures.
  • Ability to develop, plan, and implement short- and long-range goals.
  • Ability to interpret industry needs and directions, assess capacity, and to plan, develop, and implement appropriate marketing strategies
  • Ability to supervise and train employees, to include organizing, prioritizing, and scheduling work assignments.
  • Ability to foster a cooperative work environment.
  • Demonstrated working knowledge of community-based communications principles and techniques.
  • Ability to direct diverse technical and administrative staff and to manage resources.
  • Ability to create, compose, and edit written materials.

Distinguishing Characteristics

    Position requires: a) Researching and developing strategies and plans for identifying new opportunities and development; b) directing the activities and projects of the University's marketing programs; c) establishing and implementing short and long range goals; d) representing the university to the community to promote existing and new programs.

Working Conditions and Physical Effort

  • No or very limited physical effort required.
  • No or very limited exposure to physical risk.
  • Work is normally performed in a typical interior/office work environment.

The University of New Mexico provides all training required by OSHA to ensure employee safety.

Revised Date: 03/20/2017