Position Classification Description

Position Class Code / Title: N6022 / Univ Social Media Mgr
Recruitment Tier: Tier 1
FLSA: Exempt
Grade: 14
HR Review/Approval:RVIEW

This is a description of a Staff Position Classification. It is not an announcement of a position opening. To view descriptions of current openings, please go to UNMJobs and Search Postings to view positions that are currently accepting applications.

The following statements are intended to describe, in broad terms, the general functions and responsibility levels characteristic of positions assigned to this classification. They should not be viewed as an exhaustive list of the specific duties and prerequisites applicable to individual positions that have been so classified.


Within the University Communication and Marketing department, manages the operational planning, establishment, execution, and evaluation of ongoing and sustained social media communications for the entire institution. On behalf of the University, produces relevant content for various social media campaigns. Oversees and ensures University-wide consistency with all content produced. Ensures all online venues are up-to-date and relevant to maintain positive online presence and image for the University. Educates and trains UNM community on proper use of social media and online communications. Serves as the University's subject matter expert on social media and online content management.

Duties and Responsibilities

  1. Works directly with UNM communication and marketing leadership to develop social media programs, design social media strategies, and implement social media campaigns for the University. Ensures consistency of all institutional marketing efforts.
  2. Writes, edits, and manages all social media related content on university-wide platforms and accounts.
  3. Leads and directs the development and implementation of the University's social media presence on Facebook, Twitter, YouTube, and other relevant social networking sites.
  4. Tracks ROI for social media campaigns as well as other key performance indicators of campaigns; shares data and reports with leadership. Recommends modifications for launched social media campaigns as needed to ensure efficacy.
  5. Provides education and direction to departments, faculty, staff, and students in developing strategic social media plans; trains and advises on effective university-wide social media campaigns. Works closely with institutional leadership to ensure content and messaging are relevant to and consistent with the University's communication and marketing goals.
  6. Monitors any and all mention of the University found online; tracks alerts and monitors social media sites around-the-clock via mobile devices. Manages online communications in a timely manner and crafts responses to blogs, other social media sites, and online news outlets.
  7. Builds strong relationships with members of the media by providing constant, relevant, and newsworthy information on the social media sites.
  8. Leads and manages editorial meetings and/or processes to collect ideas from team members and oversee editorial calendar of upcoming stories.
  9. Oversees and/or coordinates the collection, compilation, and analysis of program activity data; develops, writes, and presents comprehensive statistical and narrative reports, and makes recommendations to leadership based on these analyses.
  10. May supervise and/or lead lower graded staff and/or student employees.
  11. Performs miscellaneous job-related duties as assigned.

Minimum Job Requirements

  • High school diploma or GED; at least 8 years of experience directly related to the duties and responsibilities specified.
  • Completed degree(s) from an accredited institution that are above the minimum education requirement may be substituted for experience on a year for year basis.

Knowledge, Skills and Abilities Required

  • Skill in the use of computers, preferably in a PC Windows-based operating environment.
  • Strong creative and editorial writing skills.
  • Knowledge of AP style.
  • Strong interviewing skills and the ability to create timely and newsworthy stories.
  • Strong interpersonal and communication skills and the ability to work effectively with a wide range of constituencies in a diverse community.
  • Ability to gather analytical data, compile information, and prepare reports for presentation to executive boards.
  • Ability to provide technical coordination and management of development and/or implementation projects in area of expertise.
  • Social media program planning and implementation skills.
  • Skill in examining and re-engineering operations and procedures, formulating policy, and developing and implementing new strategies and procedures.
  • Skill in organizing resources and establishing priorities.
  • Ability to supervise and train employees, to include organizing, prioritizing, and scheduling work assignments.
  • Knowledge of management principles and practices.
  • Ability to foster a cooperative work environment.
  • Employee development and performance management skills.

Working Conditions and Physical Effort

  • No or very limited exposure to physical risk.
  • No or very limited physical effort required.
  • Work is normally performed in a typical interior/office work environment.

The University of New Mexico provides all training required by OSHA to ensure employee safety.

Revised Date: 03/28/2022