This is a description of a Staff Position Classification. It is not an announcement of a position opening. To view descriptions of current openings, please go to UNMJobs and Search Postings to view positions that are currently accepting applications.
The following statements are intended to describe, in broad terms, the general functions and responsibility levels characteristic of positions assigned to this classification. They should not be viewed as an exhaustive list of the specific duties and prerequisites applicable to individual positions that have been so classified.
Under limited supervision, oversees and supervises the day-to-day news and multimedia operation for the Newsroom component of University Communication and Marketing Department. Identifies long-term strategic opportunities in disseminating news and information to the news media, the campus community and the general public. Provides integrated research, planning, guidance, and scheduling of the news content for UCAM newsroom.
Duties and Responsibilities
Acts as an on-site supervisor of the newsroom personnel. Duties may include:recommendations for hiring, firing, performance evaluation, training, work allocation, and problem resolution.
Participates in the development of operating goals and objectives for the unit; recommends, implements, and administers methods and procedures to enhance operations, as appropriate to the unit.
Supervises a comprehensive news and information service, utilizing traditional and new media communications strategies to disseminate UNM news and information to the news media, the campus community and the general public.
Supervises and oversees all aspects of the daily newsroom operation, including scheduling of stories in various categories of the UNM newsroom. Provides technical guidance and expertise to subordinates on the day-to-day activities within area of specialty.
Develops, writes, edits, reviews and assures appropriate distribution of communication/public relations materials that have a university-wide impact, including multimedia elements on the UNM homepage.
Manages electronic news mediums such as, but not limited to, list serves for the UNM news minute, President's message, Provost Communique and Lobo Alerts, including emergency and weather messaging requiring on-call status.
Serves as a public information contact as appropriate; handles media queries and media interviews, prepares news releases, media kits, and press conferences as needed.
Cultivates and maintains a knowledge of and relationships with key newsmakers on campus; works with a diverse group of constituents such as deans, directors, and administrators to develop information for stories and identify university experts.
Provides proactive advice, consultation, and assistance to the Director of Communication in the development and implementation of key messages and media relations strategies.
Analyzes the outcomes of the newsroom and helps senior management to develop strategies for enhancing the effectiveness of multimedia interactions as required.
Maintains current knowledge of the developments and changes in new media production and communication technologies.
May represent the organization at various community and/or business meetings, committees, and task forces.
Performs miscellaneous job-related duties as assigned.
Minimum Job Requirements
Bachelor's degree; at least 5 years of experience directly related to the duties and responsibilities specified.
Completed degree(s) from an accredited institution that are above the minimum education requirement may be substituted for experience on a year for year basis.
Knowledge, Skills and Abilities Required
Knowledge of professional audio and/or video tape editing and post-production procedures, techniques, and standards.
Strategic planning skills.
Knowledge of professional audio/video and staging techniques, facilities, and equipment.
Knowledge of audio/video tape storage and archiving procedures.
Knowledge of journalism, public relations and general communications principles and practices.
Ability to use independent judgment and to gather, manage and impart information to the media and various other internal and external audiences.
Ability to develop and maintain documents using various electronic media.
Strong interpersonal skills and the ability to work effectively with a wide range of constituencies in a diverse community.
Advanced verbal and written communication skills and the ability to present effectively to small and large groups.
Ability to develop, plan, and implement short- and long-range goals.
Ability to supervise and train employees, to include organizing, prioritizing, and scheduling work assignments.
Ability to foster a cooperative work environment.
Employee development and performance management skills.
Working Conditions and Physical Effort
No or very limited exposure to physical risk.
No or very limited physical effort required.
Work is normally performed in a typical interior/office work environment.
The University of New Mexico provides all training required by OSHA to ensure employee safety.