Position Classification Description

Position Class Code / Title: N1013 / Public Relations Specialist
Recruitment Tier: Tier 1
FLSA: Exempt
Grade: 12

This is a description of a Staff Position Classification. It is not an announcement of a position opening. To view descriptions of current openings, please go to UNMJobs and Search Postings to view positions that are currently accepting applications.

The following statements are intended to describe, in broad terms, the general functions and responsibility levels characteristic of positions assigned to this classification. They should not be viewed as an exhaustive list of the specific duties and prerequisites applicable to individual positions that have been so classified.


Organizes, coordinates, and oversees the public relations activities of public events. Maintains positive relations with the public, the press, and electronic media. Develops and oversees the delivery of all publications, press and media communications, calendars, special promotions, and general information on related activities and events.

Duties and Responsibilities

  1. Develops and maintains a comprehensive list of press, media, and community communication mediums; writes, produces, and distributes press kits, feature stories, calendar listings, public service announcements (psas), and other items for all sponsored events.
  2. Conducts media relations efforts; establishes and maintains contacts with key media personnel; develops and implements press conferences, photo sessions, and press/media events.
  3. Assists in the development of and manages production and delivery of publications, including season brochures, flyers, posters, direct mail promotions, calendars, and other marketing support materials; writes, designs, and produces materials as required.
  4. Assists in the development and implementation of a variety of special events and promotional activities.
  5. Develops and manages a promotional display and signage program.
  6. Assists with sales and market analysis of public relations programs.
  7. May provide photographic services including documentation of special events.
  8. May lead, guide, and train staff/student employees, interns, and/or volunteers performing related work; may participate in the recruitment of volunteers, as appropriate to the area of operation.
  9. May represent the department at business and community meetings; may conduct tours and/or give presentations.
  10. May coordinate public outreach programs and commencement activities.
  11. Performs miscellaneous job-related duties as assigned.

Minimum Job Requirements

  • High school diploma or GED; at least 5 years of experience directly related to the duties and responsibilities specified.
  • Completed degree(s) from an accredited institution that are above the minimum education requirement may be substituted for experience on a year for year basis.

Knowledge, Skills and Abilities Required

  • Ability to create, compose, and edit written materials.
  • Knowledge of publishing procedures and requirements, including desktop publishing.
  • Knowledge of public relations, communication principles, media, direct mail, and marketing techniques.
  • Ability to plan, organize, and coordinate media activities and promotional events.
  • Strong interpersonal and communication skills and the ability to work effectively with a wide range of constituencies in a diverse community.
  • Knowledge of journalism principles and techniques.
  • Ability to use independent judgment and to gather, manage and impart information to the media and various other internal and external audiences.
  • Ability to communicate effectively both orally and in writing.

Distinguishing Characteristics

    Position requires: a) Writing, producing and distributing media including press kits, feature stories, calendar listings and public service announcements; b) developing and maintaining a comprehensive list of press and community communication mediums; c) conducting media relations efforts including establishing and maintaining contacts with key media personnel; and d) developing and managing a promotional display and signage program; e) providing public relations information to the University community and its constituencies; d) writing, editing and reviewing public relations materials.

Conditions of Employment

  • Possession of a valid New Mexico driver's license is a requirement for this job.

Working Conditions and Physical Effort

  • No or very limited physical effort required.
  • No or very limited exposure to physical risk.
  • Work is normally performed in a typical interior/office work environment.

The University of New Mexico provides all training required by OSHA to ensure employee safety.

Revised Date: 03/20/2017