Position Classification Description

Position Class Code / Title: N0043 / Communication & Outreach Spec
Recruitment Tier: Tier 1
FLSA: Exempt
Grade: 12

This is a description of a Staff Position Classification. It is not an announcement of a position opening. To view descriptions of current openings, please go to UNMJobs and Search Postings to view positions that are currently accepting applications.

The following statements are intended to describe, in broad terms, the general functions and responsibility levels characteristic of positions assigned to this classification. They should not be viewed as an exhaustive list of the specific duties and prerequisites applicable to individual positions that have been so classified.


Provides professional leadership and project management support in the planning, development, and coordination of both internal and external communications projects, programs, and outreach events of key significance to the advancement of the overall goals and objectives of a strategic and integrated component of the University. Participates in establishment and design and oversees implementation of communications projects and events, to include comprehensive writing projects, presentation and speech development, community outreach events, and related activities

Duties and Responsibilities

  1. Provides professional assistance and support to Administration in the planning, design, development, and management of strategic, at times sensitive, communication projects and initiatives.
  2. Monitors and documents the nature and extent of various community relations activities.
  3. Performs in-depth research and analysis on specific issues as assigned; develops and prepares comprehensive communications and/or reports based on analysis and interpretation of issues.
  4. Writes, edits, and reviews public relations materials for Administration and senior management, to include fact sheets, articles, newsletters, and speeches; oversees production and publication of public relations materials and other related communications.
  5. Participates in strategic planning, and manages and coordinates the development, implementation, and completion of special projects related to internal and/or external communications and/or public relations initiatives; facilitates strategic advertising in various local media outlets.
  6. Plans and coordinates special events such as open houses, community events, meetings, and/or tours.
  7. Oversees the development and maintenance of comprehensive contact databases.
  8. Collaborates in the development and dissemination of broadly based strategic communication designed to inform the public of such issues as the University's programs, accomplishments, and/or points of view on specified issues.
  9. Coordinates public outreach programs as appropriate to the position; designs and develops presentations for Administration and senior staff.
  10. Develops and manages project and event budgets as appropriate.
  11. Supervises personnel which typically includes recommendations for hiring, firing, performance evaluation, training, work allocation, and problem resolution.
  12. Serves as liaison to local, state, and federal government agencies on community relations issues.
  13. May design, coordinate, and facilitate the execution of various fundraising campaigns and events in support of the unit's programs and projects.
  14. Performs miscellaneous job-related duties as assigned.

Minimum Job Requirements

  • High school diploma or GED; at least 7 years of experience directly related to the duties and responsibilities specified.
  • Completed degree(s) from an accredited institution that are above the minimum education requirement may be substituted for experience on a year for year basis.

Knowledge, Skills and Abilities Required

  • Skill in organizing resources and establishing priorities.
  • Ability to use independent judgment and to manage and impart confidential information.
  • Ability to supervise and train employees, to include organizing, prioritizing, and scheduling work assignments.
  • Ability to communicate effectively, both orally and in writing.
  • Ability to foster a cooperative work environment.
  • Strong interpersonal and communication skills and the ability to work effectively with a wide range of constituencies in a diverse community.
  • Records maintenance skills.
  • Ability to evaluate and edit the content, structure, and format of a range of written material.
  • Employee development and performance management skills.
  • Skills in the use of database management, word processing, spreadsheet, and/or presentation software.
  • Advanced verbal and written communication skills.
  • Knowledge of communication principles, media, and public relations techniques.
  • Knowledge of research principles, methods, and resources.
  • Ability to analyze and interpret intellectual information and to develop accurate and descriptive abstracts and summaries.
  • Knowledge of media production and publishing principles and processes.
  • Ability to plan, develop, and coordinate multiple projects and events.
  • Knowledge of project management principles, practices, techniques, and tools.

Working Conditions and Physical Effort

  • No or very limited physical effort required.
  • No or very limited exposure to physical risk.
  • Work is normally performed in a typical interior/office work environment.

The University of New Mexico provides all training required by OSHA to ensure employee safety.

Revised Date: 01/22/2018