Position Classification Description

Position Class Code / Title: N0037 / Mktg & Devt Splst,Tamarind
Recruitment Tier: Tier 1
FLSA: Exempt
Grade: 12

This is a description of a Staff Position Classification. It is not an announcement of a position opening. To view descriptions of current openings, please go to UNMJobs and Search Postings to view positions that are currently accepting applications.

The following statements are intended to describe, in broad terms, the general functions and responsibility levels characteristic of positions assigned to this classification. They should not be viewed as an exhaustive list of the specific duties and prerequisites applicable to individual positions that have been so classified.


Participates in developing the overall marketing strategy for Tamarind programs. Plans, implements, and maintains various marketing, promotional, and fundraising programs and initiatives designed to increase the donor base and client sales of the University's Tamarind Institute. Develops and produces the Institute's marketing and promotional materials and web content, and coordinates and participates in donor development and relations activities for the Institute.

Duties and Responsibilities

  1. Researches and identifies target markets for expansion of the Institute's client base; identifies appropriate promotional media to reach target audiences and prepares budget estimates for promotional campaigns.
  2. Develops and maintains an active social media presence for the Institute, and monitors activity on Tamarind accounts.
  3. Creates and distributes regular press releases to local, regional, and national press; maintains an updated press list.
  4. Designs, edits, and oversees production of promotional and informational materials, to include the Institute's web content and other printed materials such as ads, brochures, flyers; negotiates directly with vendors regarding media cost, placement, and production scheduling.
  5. Initiates and/or participates in direct or indirect interactions with donors and the planning and management of donor development programs and initiatives.
  6. Maintains donor records and provides financial stewardship, liaison, and reporting to donors; coordinates and facilitates the correspondence and activities of the Institute's donor advisory board.
  7. Represents and promotes interests of the Institute at business and community meetings and events, either on-site or at regional, national, and/or international venues, as appropriate.
  8. Plans, organizes, and facilitates specific promotional and fundraising events for the Institute.
  9. Coordinates and trains volunteers who work on events, projects and programs.
  10. Monitors and evaluates program effectiveness; produces periodic evaluation reports and prepares proposals for program enhancements and new initiatives.
  11. Develops and maintains associated database records and files, to include mailing lists, price lists, and distribution information.
  12. Performs miscellaneous job-related duties as assigned.

Minimum Job Requirements

  • Bachelor's degree; at least 3 years of experience directly related to the duties and responsibilities specified.
  • Completed degree(s) from an accredited institution that are above the minimum education requirement may be substituted for experience on a year for year basis.

Knowledge, Skills and Abilities Required

  • Strong interpersonal and communication skills and the ability to work effectively with a wide range of constituencies in a diverse community.
  • Ability to gather data, compile information, and prepare reports.
  • Records maintenance skills.
  • Skill in the use of personal computers and related software applications.
  • Knowledge of art marketing principles, strategies, and techniques.
  • Ability to use independent judgment and to manage and impart confidential information.
  • Knowledge of fundraising and development principles, methods, and techniques.
  • Skill in organizing resources and establishing priorities.
  • Advanced writing and editing skills.
  • Demonstrated ability to integrate marketing principles, strategies, and techniques into web design and development.
  • Skill in developing social media content to drive engagement.
  • Ability to plan, coordinate and effectively implement special events and donor relations activities.
  • Knowledge of communication principles, media, and public relations techniques.
  • Knowledge of printing procedures and requirements.
  • Knowledge and understanding of the specified mission, goal and objectives, and operational focus of the organization.
  • Strong customer service orientation.
  • Ability to recruit, train, and motivate volunteers.
  • Effective public speaking and media presentation skills.

Conditions of Employment

  • Employees who provide services or work in patient care or clinical areas are required to be in compliance with the University's influenza vaccination requirement.

Working Conditions and Physical Effort

  • No or very limited physical effort required.
  • No or very limited exposure to physical risk.
  • Work is normally performed in a typical interior/office work environment.

The University of New Mexico provides all training required by OSHA to ensure employee safety.

Revised Date: