Position Classification Description

Position Class Code / Title: M7018 / Assoc Dir,Popejoy Ticketing
Recruitment Tier: Tier 1
FLSA: Exempt
Grade: 14

This is a description of a Staff Position Classification. It is not an announcement of a position opening. To view descriptions of current openings, please go to UNMJobs and Search Postings to view positions that are currently accepting applications.

The following statements are intended to describe, in broad terms, the general functions and responsibility levels characteristic of positions assigned to this classification. They should not be viewed as an exhaustive list of the specific duties and prerequisites applicable to individual positions that have been so classified.


Directs and oversees the administrative and operational activities of the University's ticketing services for all public events held within University facilities and/or sponsored by the University. Plans, oversees, and coordinates events and negotiates agreements with University departments and external agencies.

Duties and Responsibilities

  1. Oversees all facets of the daily operations of ticketing services for UNM Public Events and other performing arts departments and venues, ensuring compliance with the University, state, and federal laws, policies, and regulations.
  2. Designs, establishes, and maintains an organizational structure and staffing to effectively accomplish the organization's goals and objectives; oversees recruitment, training, supervision, and evaluation of unit staff.
  3. Interacts and works with other University departments and external agencies to determine ticketing needs and to develop and maintain maximum operational effectiveness and responsiveness to needs.
  4. Establishes and implements short- and long-range organizational goals, objectives, strategic plans, policies, and operating procedures; monitors and evaluates programmatic and operational effectiveness, and effects changes required for improvement.
  5. Prepares, reviews, and analyzes routine and ad hoc ticket and sales reports; collaborates with internal and external constituencies to review patterns and trends, project sales, and make recommendations for ticket pricing. Participates in the development and management of the annual budget for the organization and performs periodic cost and productivity analyses.
  6. Oversees and coordinates a wide variety of performing arts and other public events; performs event planning and programming, negotiation and/or administration of contracts and/or written agreements, logistics coordination, and site management, as appropriate.
  7. Oversees the design, development, implementation and maintenance of department resources, including forms, documents, websites, technologies and software.
  8. Represents the division at various community and/or business meetings, committees, and task forces; promotes existing and new programs and/or policies.
  9. Performs miscellaneous job-related duties as assigned.

Minimum Job Requirements

  • Bachelor's degree; at least 5 years of experience directly related to the duties and responsibilities specified.
  • Completed degree(s) from an accredited institution that are above the minimum education requirement may be substituted for experience on a year for year basis.

Knowledge, Skills and Abilities Required

  • Skill in examining and re-engineering operations and procedures, formulating policy, and developing and implementing new strategies and procedures.
  • Knowledge of faculty and/or staff hiring procedures.
  • Knowledge of current business issues and trends.
  • Skill in budget preparation and fiscal management.
  • Knowledge of financial/business analysis techniques.
  • Knowledge of marketing strategies, processes, and available resources.
  • Ability to use independent judgment and to manage and impart information to a range of clientele and/or media sources.
  • Ability to foster a cooperative work environment.
  • Outstanding interpersonal and community relations skills and the ability to communicate and work effectively within a diverse community.
  • Skill in the direction of a multi-purpose ticketing operation.
  • Ability to negotiate and manage contractual arrangements.
  • Demonstrated knowledge and understanding of computerized ticketing systems.
  • Strong interpersonal and communication skills and the ability to work effectively with a wide range of constituencies in a diverse community.
  • Ability to develop and implement creative revenue-generation plans, programs, and initiatives.
  • Employee development and performance management skills.
  • Knowledge of state and federal laws, regulations, and guidelines for the administration of a ticketing operation.
  • Ability to supervise and train employees, to include organizing, prioritizing, and scheduling work assignments.
  • Ability to identify and secure alternative funding/revenue sources.

Working Conditions and Physical Effort

  • No or very limited physical effort required.
  • No or very limited exposure to physical risk.
  • Work is normally performed in a typical interior/office work environment.

The University of New Mexico provides all training required by OSHA to ensure employee safety.

Revised Date: