Position Classification Description

Position Class Code / Title: M7017 / Assoc Dir,Popejoy Mktg/Prgming
Recruitment Tier: Tier 1
FLSA: Exempt
Grade: 14
HR Review/Approval:COMP

This is a description of a Staff Position Classification. It is not an announcement of a position opening. To view descriptions of current openings, please go to UNMJobs and Search Postings to view positions that are currently accepting applications.

The following statements are intended to describe, in broad terms, the general functions and responsibility levels characteristic of positions assigned to this classification. They should not be viewed as an exhaustive list of the specific duties and prerequisites applicable to individual positions that have been so classified.


Provides professional and administrative management and support for key marketing, promotion, scheduling and planning activities for the University's public entertainment events at Popejoy Hall. Provides artistic leadership for the planning, development and implementation of Popejoy Presents events in Popejoy Hall. Serves as a primary administrative liaison with external vendors to negotiate and implement agreements for performances, to include developing and evaluating dynamic pricing, scheduling, acquisitions, budgeting, and other related activities. Ensures that Popejoy's audiences have access to a broad offering of performances in various genres. Analyzes data and trends to inform decisions regarding show selection, programming, marketing and promotion, and patron retention and satisfaction.

Duties and Responsibilities

  1. Develops, implements and oversees marketing strategies for performances at Popejoy Hall, to include establishing marketing goals, administering appropriate policies and procedures, overseeing adherence to set standards, and coordinating effective marketing and promotion activities in a variety of formats including the use of web and social media platforms.
  2. Liaises with external performing arts vendors and presenting partners to facilitate booking and presenting the season, to include negotiating artists fees and contracts, establishing performance dates, coordinating performance hall availability, reviewing budgets, and collaborating on opportunities to enhance the patron experience; develops and maintains relationships with local, national, and international artists and agents and other venue contacts.
  3. Monitors activities to ensure compliance with established performance agreements; collaborates with vendors to develop effective pricing and discounts, meet national and local marketing and sales goals, and to address questions or administrative issues.
  4. Maintains Popejoy Hall's calendar of events and oversees the booking of performances, programmatic scheduling, and renting space; coordinates with technical staff on space availability.
  5. Analyzes and reports on past and present sales figures, statistics, patterns and trends; collaborates with internal and external constituencies to review and project sales; makes recommendations for market strategy, ticket pricing and budget planning and works closely with presenting partners on sales goals and pricing trends.
  6. Conducts market research and analysis regarding audience interests and potential programming and events; analyzes patron satisfaction surveys and integrates feedback to assist with key decision-making regarding events and programs.
  7. Reviews and produces marketing materials, including study guides, playbill articles, brochures, magazines, press releases and handouts; regularly communicates with Popejoy leadership, partner organizations, agents, artists and other stakeholders to ensure marketing compliance.
  8. Supervises personnel which typically includes recommendations for hiring, dismissing, performance evaluation, training, work allocation, and problem resolution.
  9. Participates in strategic planning as a member of the organization's management team.
  10. Performs miscellaneous job-related duties as assigned.

Minimum Job Requirements

  • Bachelor's degree; at least 5 years of experience directly related to the duties and responsibilities specified.
  • Completed degree(s) from an accredited institution that are above the minimum education requirement may be substituted for experience on a year for year basis.

Knowledge, Skills and Abilities Required

  • Knowledge of strategic communications and marketing concepts, principles, methodology and techniques.
  • Data management and tracking skills.
  • Strong interpersonal skills and the ability to effectively work with a wide range of individuals and constituencies in a diverse community.
  • Knowledge and understanding current and emerging industry requirements and practices in area of marketing expertise.
  • Ability to interpret industry needs and directions, assess capacity, and to plan, develop, and implement appropriate marketing strategies
  • Advanced verbal and written communication skills.
  • Skill in examining and re-engineering operations and procedures, formulating policy, and developing and implementing new strategies and procedures.
  • Ability to foster a cooperative work environment.
  • Ability to develop, plan, and implement short- and long-range goals.
  • Ability to develop and maintain recordkeeping systems and procedures.
  • Skill in organizing resources and establishing priorities.
  • Skill in budget preparation and fiscal management.
  • Ability to supervise and train employees, to include organizing, prioritizing, and scheduling work assignments.
  • Knowledge of technological, personnel, and logistical requirements pertaining to performing arts events.
  • Familiarity with theatre production practices and touring performing arts.
  • Ability to negotiate and manage contractual arrangements.

Conditions of Employment

  • Employees who provide services or work in patient care or clinical areas are required to be in compliance with the University's influenza vaccination requirement.

Working Conditions and Physical Effort

  • No or very limited physical effort required.
  • No or very limited exposure to physical risk.
  • Work is normally performed in a typical interior/office work environment.

The University of New Mexico provides all training required by OSHA to ensure employee safety.

Revised Date: 10/24/2021