Position Classification Description

Position Class Code / Title: G8064 / AVP,Enrollment Management
Recruitment Tier: Tier 1
FLSA: Exempt
Grade: 18
HR Review/Approval:COMP

This is a description of a Staff Position Classification. It is not an announcement of a position opening. To view descriptions of current openings, please go to UNMJobs and Search Postings to view positions that are currently accepting applications.

The following statements are intended to describe, in broad terms, the general functions and responsibility levels characteristic of positions assigned to this classification. They should not be viewed as an exhaustive list of the specific duties and prerequisites applicable to individual positions that have been so classified.


Provides leadership to and ensures coordination to units within Enrollment Management, including Admissions, Registrar, Financial Aid, Scholarships, and Enrollment Management Reporting. Assists the Vice President for Enrollment Management (VPEM) in policy planning and development on all departmental and student enrollment related matters. Directs the development and operations of the following areas: admissions, recruitment, welcome center, customer relationship management (CRM), and administration of new undergraduate scholarships. May deputize for the Vice President of Enrollment Management as needed.

Duties and Responsibilities

  1. Provides leadership and direction in the management of the Division of Enrollment Management VPEM Office; oversees the activities, operations, marketing, communication, and fiscal integrity of all programs administered by the Office.
  2. Ensures coordination between and delivery of quality services to all constituents from the offices of Admissions, Registrar, Financial Aid, Scholarships, and Enrollment Management Reporting. Coordinates with other internal and external stakeholders as needed.
  3. Establishes and implements short- and long-range organizational goals, objectives, strategic plans, reporting processes, policies, and operating procedures; conducts needs assessments; monitors and evaluates programmatic and operational effectiveness, and initiates and stewards changes required for improvement.
  4. Identifies and promotes opportunities for new and/or enhanced programs and services; collaborates with various departments and/or divisions on campus to support enrollment-related initiatives.
  5. Provides and/or oversees the provision of expert, integrated advice and guidance to faculty, staff, students, and members of the general community on matters related to recruitment, admission, and enrollment of students, and related items as they arise.
  6. Plans and develops strategies to attract, admit, and enroll undergraduate and graduate students. Oversees the development and implementation of policies and programs designed to support enrollment goals.
  7. Designs, establishes, and maintains an organizational structure and staffing to effectively accomplish the organization's goals and objectives; oversees recruitment, training, supervision, and evaluation of unit staff.
  8. Develops and manages annual budgets for the organization and performs periodic cost and productivity analyses.
  9. Generates reports and data to inform the campus community regarding enrollment-related issues.
  10. Provides direction and guidance on HR-related matters such as recruitment, compensation, disciplinary processes, onboarding, and database maintenance; receives and reviews escalated issues.
  11. Represents the University to various institutional divisions as well as externally to media, government agencies, funding agencies, students, and/or the general public. Participates on a wide variety of internal and external planning and policymaking committees and organizations.
  12. Identifies funding sources and develops grants and other funding sources and initiatives, and/or revenues; develops responses to opportunities to improve and enhance programs; provides general oversight of grant writing activities.
  13. Performs miscellaneous job-related duties as assigned.

Minimum Job Requirements

  • Bachelor's degree; at least 10 years of experience directly related to the duties and responsibilities specified.
  • Completed degree(s) from an accredited institution that are above the minimum education requirement may be substituted for experience on a year for year basis.

Knowledge, Skills and Abilities Required

  • Ability to develop, plan, and implement short- and long-range goals.
  • Ability and experience developing Strategic Enrollment Plans (SEP).
  • Employee development and performance management skills; knowledge of staff hiring procedures.
  • Assessment and referral skills.
  • Skill in program planning, examining and re-engineering operations and procedures, formulating policy, and developing and implementing new strategies and procedures at an institution of higher education.
  • Ability to use independent judgment and to manage and impart information to a range of clientele and/or media sources.
  • Knowledge of student support programs and services.
  • Strong interpersonal and community relations skills and the ability to communicate and work effectively with a wide range of constituencies within a diverse community.
  • Ability to foster a cooperative work environment.
  • Strong knowledge and ability to lead an organizational structure, workflow, and operating protocols.
  • Ability to identify and secure alternative funding through grants and other revenue sources.
  • Ability to monitor program/project budgets and end-of-year projections.
  • Strong computer skills, including word processing, spreadsheets, and use of presentation software.
  • Employee development and performance management skills.
  • Knowledge of financial/business analysis techniques.
  • Demonstrated skill in the establishment, administration, and promotion of collaborative community-based outreach programs.
  • Ability to develop and deliver presentations.
  • Ability to make administrative and procedural decisions and judgments on sensitive, confidential issues.
  • Ability to supervise and train employees, including organizing, prioritizing, and scheduling work assignments.
  • Knowledge of community support services and funding agencies.
  • Knowledge and understanding of public sector fiscal management regulations, procedures, and standards.

Conditions of Employment

  • Employees in this job title are subject to the terms and conditions of an employment contract. Employment contracts are typically subject to review and renewal on an annual basis.

Working Conditions and Physical Effort

  • No or very limited physical effort required.
  • No or very limited exposure to physical risk.
  • Work is normally performed in a typical interior/office work environment.

The University of New Mexico provides all training required by OSHA to ensure employee safety.

Revised Date: 01/31/2023