Position Classification Description

Position Class Code / Title: N4013 / Public Relations Spec,Sr
Recruitment Tier: Tier 1
FLSA: Exempt
Grade: 13

This is a description of a Staff Position Classification. It is not an announcement of a position opening. To view descriptions of current openings, please go to UNMJobs and Search Postings to view positions that are currently accepting applications.

The following statements are intended to describe, in broad terms, the general functions and responsibility levels characteristic of positions assigned to this classification. They should not be viewed as an exhaustive list of the specific duties and prerequisites applicable to individual positions that have been so classified.


Executes a variety of broad-based public relations initiatives and marketing activities designed to enhance the ties of the enterprise to its constituents. Position is found within a core office or operating unit of the University. Produces and disseminates information via multiple media such as audio/video, on-line services, news releases, promotional materials, and speeches. Designs and/or writes campus publications. May develop and coordinate website/internet resources. Leads and guides the work of other public relations staff, as appropriate.

Duties and Responsibilities

  1. Assists and advises members of the university community regarding public relations issues; assists administrative officers in planning and formulating policies, strategies, and responses relative to institutional issues and crisis management.
  2. Provides public relations information to the university community and its constituencies; plans and directs development and communication of information designed to keep public informed of university's programs, accomplishments, or points of view.
  3. Responds to requests for information from media personnel and the public; distributes promotional materials, including flyers, brochures, and press kits; disseminates information via the appropriate media.
  4. Writes, edits, reviews, and approves public relations materials including news releases, articles, speeches, on-line information services; develops marketing and public relations materials for designated university client departments.
  5. Designs, writes scripts, and oversees production of audio/video and/or printed promotional and public affairs materials; may supervise production budgets.
  6. Plans, develops, and/or coordinates production of University publications, as appropriate to the individual position.
  7. May coordinates public outreach programs; develops and delivers presentations.
  8. Leads and guides the work of other public affairs staff, as appropriate.
  9. Participates as appropriate in the planning, development, and/or implementation of web-based and other emerging communication technologies, methods, resources, concepts, and standards, within overall goals and parameters set by senior management.
  10. Coordinates and facilitates on-site publicity activities and related services, which may include photographic services, as appropriate to the individual position.
  11. May supervise campus visitor center operations.
  12. Performs miscellaneous job-related duties as assigned.

Minimum Job Requirements

  • High school diploma or GED; at least 7 years of experience directly related to the duties and responsibilities specified.
  • Completed degree(s) from an accredited institution that are above the minimum education requirement may be substituted for experience on a year for year basis.

Knowledge, Skills and Abilities Required

  • Ability to create, compose, and edit written materials.
  • Skill in budget preparation and fiscal management.
  • Knowledge of printing procedures and requirements.
  • Knowledge of electronic communications applications, including the internet.
  • Skill in developing and utilizing internet information services.
  • Knowledge of video and photographic production and editing.
  • Ability to use independent judgment and to gather, manage and impart information to the media and various other internal and external audiences.
  • Strong interpersonal and communication skills and the ability to work effectively with a wide range of constituencies in a diverse community.
  • Ability to write, format, and edit news and promotional materials in various print and electronic media.
  • Ability to provide technical guidance and leadership to professional personnel in area of expertise.
  • Ability to evaluate and edit the content, structure, and format of a range of written material.
  • Ability to develop and maintain documents using various electronic media.
  • Ability to communicate effectively, both orally and in writing.
  • Organizing and coordinating skills.
  • Ability to develop and deliver presentations.
  • Knowledge of journalism, public relations and general communications principles and practices.

Distinguishing Characteristics

    Position requires: a) Advises the University community regarding public relations issues; b) writes, reviews and approves various public relations materials; c) plans and directs development and communication of information; d) assists administrative officers in planning and formulating policies, strategies and responses; e) develops marketing and public relations materials for University client departments; and f) leads and guides the work of other public relations staff.

Conditions of Employment

  • If this position is assigned to the Athletics Department, either administratively or functionally, compliance with all NCAA rules and regulations is required.

Working Conditions and Physical Effort

  • No or very limited physical effort required.
  • No or very limited exposure to physical risk.
  • Work is normally performed in a typical interior/office work environment.

The University of New Mexico provides all training required by OSHA to ensure employee safety.

Revised Date: 03/20/2017