This is a description of a Staff Position Classification. It is not an announcement of a position opening. To view descriptions of current openings, please go to UNMJobs and Search Postings to view positions that are currently accepting applications.
The following statements are intended to describe, in broad terms, the general functions and responsibility levels characteristic of positions assigned to this classification. They should not be viewed as an exhaustive list of the specific duties and prerequisites applicable to individual positions that have been so classified.
Summary
Within the University Communication and Marketing department, develops, directs and/or maintains a marketing program. Designs, writes and/or edits university-wide marketing materials such as, brochures, flyers, electronic media content and other documents. Assists units in the development of marketing projects and planning to align with University marketing goals. Manages special university marketing events.
Duties and Responsibilities
Determines target markets to expand audience base, and conducts market research activities, including selection of appropriate media for distribution of information.
Distributes promotional materials, including flyers, and brochures; disseminates information via the appropriate media, including electronic media.
Monitors and evaluates program effectiveness, prepares program proposals, and produces periodic evaluation reports to management.
Works closely with unit/departments in the development of specialized marketing projects; ensures marketing projects align with University-wide marketing goals, policies, and guidelines.
Negotiates with vendors and contractors to coordinate media cost, placement, and scheduling.
Designs, writes, and oversees the production of printed and electronic promotional materials including catalogs, brochures, flyers, and electronic content.
Provides support for promotional university-wide special events such as open houses, book signings, outreach and community events, tours, banquets, exhibits, product or service fairs, and athletic events.
May lead, guide, and train staff/student employees, interns, and/or volunteers performing related work; may participate in the recruitment of volunteers, as appropriate to the area of operation.
Assists in the development of the department budget; researches and prepares budget proposals.
Promotes community awareness of marketing programs.
Performs miscellaneous job-related duties as assigned.
Minimum Job Requirements
Bachelor's degree; at least 3 years of experience directly related to the duties and responsibilities specified.
Completed degree(s) from an accredited institution that are above the minimum education requirement may be substituted for experience on a year for year basis.
Knowledge, Skills and Abilities Required
Ability to plan and evaluate marketing programs.
Ability to plan, organize and coordinate media activities and special events.
Skill in the use of personal computers and related software applications.
Ability to use independent judgment and to gather, manage and impart information to the media and various other internal and external audiences.
Knowledge of marketing media and funding sources.
Knowledge of printing procedures and requirements.
Ability to create, compose, and edit written materials.
Knowledge of data management techniques.
Strong interpersonal and communication skills and the ability to work effectively with a wide range of constituencies in a diverse community.
Distinguishing Characteristics
Position requires: a) Planning, monitoring and evaluating marketing program proposals and plans for the University; b) determining target markets to expand audience base, and determining how to reach target market; c) researching and preparing budget proposals for university-wide marketing purposes; d) analyzing effectiveness of marketing program(s) and advising management; e) leading and guiding the work of other staff performing marketing functions; and f) negotiating with vendors and contractors to coordinate media placement.
Working Conditions and Physical Effort
No or very limited exposure to physical risk.
No or very limited physical effort required.
Work is normally performed in a typical interior/office work environment.
The University of New Mexico provides all training required by OSHA to ensure employee safety.
