This is a description of a Staff Position Classification. It is not an announcement of a position opening. To view descriptions of current openings, please go to UNMJobs and Search Postings to view positions that are currently accepting applications.
The following statements are intended to describe, in broad terms, the general functions and responsibility levels characteristic of positions assigned to this classification. They should not be viewed as an exhaustive list of the specific duties and prerequisites applicable to individual positions that have been so classified.
Summary
Under limited supervision, implements and coordinates a comprehensive underwriting marketing program for a public broadcasting station in accordance with defined revenue goals, and in compliance with relevant FCC regulations. Identifies, cultivates, and secures contributions from business supporters, sells air time to non-profit organizations, and secures goods and services through trade agreements. Negotiates and prepares contracts and agreements, and oversees and monitors their fulfillment by the station.
Duties and Responsibilities
Serves as a primary liaison and services representative between the station and its business contributors; maintains a program of frequent contact, acknowledgements, and recognition events to build and maintain relationships with contributors.
Identifies potential business contributors and prepares comprehensive customized proposals and presentations, based on market research and demographics, defining donor benefits, and suggesting level and nature of underwriting agreement.
Presents proposals to prospective business contributors and/or foundations, as appropriate; utilizes a range of effective sales and negotiation techniques to secure new and/or repeat underwriting agreements and sales of air time.
Monitors and researches all available resources to identify businesses as potential contributors; maintains accurate and current records on all business contributors.
Oversees contract fulfillment, scheduling, billing, and collection for all underwriting and/or non-profit paid announcement (NPA) accounts.
Participates and/or assists in the development and preparation of promotional materials to be used in soliciting underwriting contributions and NPA sales.
Develops, writes copy, and coordinates production and scheduling for underwriting announcements, credits, and/or NPA's, in conformance with FCC regulations and station policy.
Prepares and submits regular reports to management on underwriting activities and revenue.
Participates in on-air fundraisers and other promotional events, as appropriate.
Performs miscellaneous job-related duties as assigned.
Minimum Job Requirements
Associate's degree; at least 5 years of experience directly related to the duties and responsibilities specified.
Completed degree(s) from an accredited institution that are above the minimum education requirement may be substituted for experience on a year for year basis.
Knowledge, Skills and Abilities Required
Strong interpersonal and communication skills and the ability to work effectively with a wide range of constituencies in a diverse community.
Skill in the use of personal computers and related software applications.
Ability to communicate effectively, both orally and in writing.
Ability to gather data, compile information, and prepare reports.
Ability to develop, prepare, and deliver effective media sales proposals and presentations.
Ability to analyze and apply market research data.
Ability to effectively utilize a range of media sales methods and techniques.
Ability to make administrative/procedural decisions and judgments.
Informational research and recordkeeping skills.
Proposal and grant writing skills.
Ability to plan, organize, and coordinate promotional activities and/or special events.
Working Conditions and Physical Effort
No or very limited physical effort required.
No or very limited exposure to physical risk.
Work is normally performed in a typical interior/office work environment.
The University of New Mexico provides all training required by OSHA to ensure employee safety.
