This is a description of a Staff Position Classification. It is not an announcement of a position opening. To view descriptions of current openings, please go to UNMJobs and Search Postings to view positions that are currently accepting applications.
The following statements are intended to describe, in broad terms, the general functions and responsibility levels characteristic of positions assigned to this classification. They should not be viewed as an exhaustive list of the specific duties and prerequisites applicable to individual positions that have been so classified.
Summary
Directs programming, marketing, communications, public relations, education, and outreach efforts for Popejoy Hall. Provides artistic leadership and leads programming decisions with a wide range of internal and external stakeholders and partners. Serves as the senior institutional liaison with presenters, artists, agents, and other stakeholders; negotiates contracts and agreements. Directs marketing strategy and oversees media relations. Analyzes data and trends. Ensures community-wide access to a broad range of performances through internal and external partnerships.
Duties and Responsibilities
Directs the development, implementation, and evaluation of marketing strategies for performances at Popejoy Hall. Establishes marketing goals, ensures adherence to set standards, and oversees marketing and promotional activities across a variety of platforms.
Leads negotiations with artists, agents, and artist representatives to facilitate booking and season planning; maintains professional relationships with agents, representatives, and other industry contacts. Negotiates artist fees and contracts, performance dates, and oversees budgets.
Oversees compliance with performance agreements; develops and implements pricing and discount strategies to support marketing, sales, revenue, and audience goals.
Develops the season and programmatic scheduling, balancing programming priorities, performance dates, and facility availability. Provides direction for space rental activities and coordinates with technical staff on scheduling and space requirements.
Analyzes and reports on past and present sales figures, patterns, and trends. Develops sales forecasts and projections; sets ticket pricing and sales goals. Collaborates with internal and external constituencies to review and project sales; makes recommendations for market strategy, ticket pricing, and budget planning.
Directs market research and analysis regarding audience interests and potential programming and events; analyzes patron satisfaction surveys and integrates feedback to assist with key decision-making regarding events, programs, and long-range audience strategy.
Leads the development and implementation of education and community programming, including the Schooltime Series, Broadway for Teens, Broadway Bridges Albuquerque, and other community-based programs.
Oversees the development and execution of marketing and communications materials. Provides direction for internal and external communications with leadership, partner organizations, agents, artists, and other stakeholders and ensures fulfillment of related commitments and contractual obligations.
Supervises personnel which typically includes recommendations for hiring, dismissing, performance evaluation, training, work allocation, and problem resolution.
Participates in strategic planning as a member of the organization's management team.
Performs miscellaneous job-related duties as assigned.
Minimum Job Requirements
Bachelor's degree; at least 5 years of experience directly related to the duties and responsibilities specified.
Completed degree(s) from an accredited institution that are above the minimum education requirement may be substituted for experience on a year for year basis.
Knowledge, Skills and Abilities Required
Knowledge of strategic communications and marketing concepts, principles, methodology and techniques.
Data management and tracking skills.
Strong interpersonal skills and the ability to effectively work with a wide range of individuals and constituencies in a diverse community.
Knowledge and understanding current and emerging industry requirements and practices in area of marketing expertise.
Ability to interpret industry needs and directions, assess capacity, and to plan, develop, and implement appropriate marketing strategies
Advanced verbal and written communication skills.
Skill in examining and re-engineering operations and procedures, formulating policy, and developing and implementing new strategies and procedures.
Ability to foster a cooperative work environment.
Ability to develop, plan, and implement short- and long-range goals.
Ability to develop and maintain recordkeeping systems and procedures.
Skill in organizing resources and establishing priorities.
Skill in budget preparation and fiscal management.
Ability to supervise and train employees, to include organizing, prioritizing, and scheduling work assignments.
Knowledge of technological, personnel, and logistical requirements pertaining to performing arts events.
Familiarity with theatre production practices and touring performing arts.
Ability to negotiate and manage contractual arrangements.
Conditions of Employment
Employees who provide services or work in patient care or clinical areas are required to be in compliance with the University's influenza vaccination requirement.
Working Conditions and Physical Effort
No or very limited physical effort required.
No or very limited exposure to physical risk.
Work is normally performed in a typical interior/office work environment.
The University of New Mexico provides all training required by OSHA to ensure employee safety.
