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Position Classification Description

Position Class Code / Title: N8051 / Dir,News & Multimedia Svc
Recruitment Tier: Tier 1
FLSA: Exempt
Grade: 15

This is a description of a Staff Position Classification. It is not an announcement of a position opening. To view descriptions of current openings, please go to UNMJobs and Search Postings to view positions that are currently accepting applications.

The following statements are intended to describe, in broad terms, the general functions and responsibility levels characteristic of positions assigned to this classification. They should not be viewed as an exhaustive list of the specific duties and prerequisites applicable to individual positions that have been so classified.


Directs and oversees the overall news and multimedia relations unit for the Health Sciences Center. Strategically enhances the overall presence and perceived relevance of the HSC. Identifies long term strategic opportunities in disseminating news and information to the news media and the general public. Provides integrated research, planning, leadership, and supervision of the print and video communications personnel in the development of television production and media initiatives for the Health Sciences Systems.

Duties and Responsibilities

  1. Directs and oversees all aspects of the news and multimedia unit, to include handling media queries, media interviews, and press conferences, preparing news releases and media kits, and promoting HSC story lines.
  2. Develops, implements, and directs a comprehensive news and information service, utilizing traditional and new media communications strategies to disseminate HSC news and information to the news media and the general public.
  3. Directs and oversees HSC TV and other marketing and communications video and multimedia production projects, including news service video stories, commercial spots, and training and other internally focused video projects.
  4. Direct oversight of all aspects of creating a web based Health Sciences System TV news page and direction of content of stories and subject matters.
  5. Identify and evaluates key strategic opportunities in the development of the Health Sciences Systems media relations program on regional and local levels.
  6. Oversees and coordinates the strategic planning of a web based news media site that combines video news stories with print stories.
  7. Provides direct and proactive advice, consultation, and assistance to senior management in the development and implementation of key messages and media relations strategies.
  8. Interacts with senior management and administrators within the Health Sciences Systems, and as appropriate, within industry, to represent and promote the development of strategic of news and media services.
  9. Analyzes and evaluates the outcomes of the Media Relations Program and develops strategies for enhancing the effectiveness of media interactions as required.
  10. Prepares and disseminates periodic reports to senior HSC leadership quantifying the value of the print and broadcast stories that result from media interactions.
  11. Serves as public information contact for the HSC and maintains communications with internal University constituencies and staff on public information issues.
  12. Maintain currency with developments and changes in new media production and communication technologies.
  13. Tracks and analyzes news coverage of the UNM Health Sciences Center.
  14. Performs miscellaneous job-related duties as assigned.

Minimum Job Requirements

  • Bachelor's degree; at least 7 years of experience directly related to the duties and responsibilities specified.
  • Completed degree(s) from an accredited institution that are above the minimum education requirement may be substituted for experience on a year for year basis.

Knowledge, Skills and Abilities Required

  • Knowledge of journalism, public relations and general communications principles and practices.
  • Knowledge of professional audio and/or video tape editing and post-production procedures, techniques, and standards.
  • Ability to use independent judgment and to gather, manage and impart information to the media and various other internal and external audiences.
  • Strong interpersonal skills and the ability to work effectively with a wide range of constituencies in a diverse community.
  • Advanced verbal and written communication skills and the ability to present effectively to small and large groups.
  • Strategic planning skills.
  • Ability to develop and maintain documents using various electronic media.
  • Knowledge of professional audio/video and staging techniques, facilities, and equipment.
  • Knowledge of audio/video tape storage and archiving procedures.
  • Knowledge of the practices, protocols, and conventions of the entertainment industry.
  • Ability to formulate broadcast programming concepts and to plan, develop, and implement live and/or pre-recorded television programs.
  • Ability to lead and train staff and/or students.

Working Conditions and Physical Effort

  • No or very limited exposure to physical risk.
  • No or very limited physical effort required.
  • Work is normally performed in a typical interior/office work environment.

The University of New Mexico provides all training required by OSHA to ensure employee safety.

Revised Date: 03/20/2017