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Position Classification Description

Position Class Code / Title: N4009 / Univ Communication Rep
Recruitment Tier: Tier 1
FLSA: Exempt
Grade: 13

This is a description of a Staff Position Classification. It is not an announcement of a position opening. To view descriptions of current openings, please go to UNMJobs and Search Postings to view positions that are currently accepting applications.

The following statements are intended to describe, in broad terms, the general functions and responsibility levels characteristic of positions assigned to this classification. They should not be viewed as an exhaustive list of the specific duties and prerequisites applicable to individual positions that have been so classified.

Summary

Within the university's Communication and Marketing Department, executes a variety of institutional-wide communication and public relations initiatives designed to enhance the university's ties to its internal and external constituencies. Produces and disseminates institutional-focused information via multiple media such as news releases, on-line services, audio/visual including video, multi-media content, promotional materials, and speech. Writes for and/or edits institutional campus publication venues. May develop and coordinate website/internet communication resources. Works in a collaborative environment.

Duties and Responsibilities

  1. Assists and advises members of the university community regarding communication/public relations issues that have an institutional-wide impact; assists administrative officers in planning and formulating communication strategies relative to institutional issues and crisis management; build and maintain key relationships within university community.
  2. Plans and disseminates internal and external communication of information through various media that is designed to keep public informed of university programs, accomplishments or points of view.
  3. Cultivates and maintains knowledge of and relationships with key news media at local, state and national levels.
  4. Responds to and follows through on requests for information from the media and the public, determining appropriate, accurate response and appropriate university contacts for response.
  5. Writes, edits, reviews and assures appropriate distribution of communication/public relations materials that have a university-wide impact including news releases, articles, speeches, on-line information services, and broadcast scripts; may oversee production and publication of communication/public relations materials and related communication.
  6. Plan, write for, edit and/or coordinate production of approved university publication venues as appropriate.
  7. Promote public outreach programs as deemed appropriate by university and the department; help design and develop presentations for administration and senior staff.
  8. Gather, write, edit, coordinate and upload information for/to the web site; may assist with the design of consistent methodologies for the development of internet/intranet and new emerging technological communication resources.
  9. Leads or guides the work of a collaborative communication team as appropriate.
  10. Performs miscellaneous job-related duties as assigned.

Minimum Job Requirements

  • Bachelor's degree; at least 3 years of experience directly related to the duties and responsibilities specified.
  • Completed degree(s) from an accredited institution that are above the minimum education requirement may be substituted for experience on a year for year basis.

Knowledge, Skills and Abilities Required

  • Ability to develop and deliver presentations.
  • Ability to provide technical guidance and leadership to professional personnel in area of expertise.
  • Strong interpersonal and communication skills and the ability to work effectively with a wide range of constituencies in a diverse community.
  • Ability to communicate effectively, both orally and in writing.
  • Knowledge of journalism, public relations and general communications principles and practices.
  • Ability to evaluate and edit the content, structure, and format of a range of written material.
  • Skill in organizing resources and establishing priorities.
  • Ability to use independent judgment and to gather, manage and impart information to the media and various other internal and external audiences.
  • Ability to create, compose, and edit written materials.
  • Organizing and coordinating skills.
  • Ability to foster a cooperative work environment.
  • Ability to write, format, and edit news and promotional materials in various print and electronic media.
  • Advanced verbal and written communication skills.
  • Ability to develop and maintain documents using various electronic media.
  • Knowledge of AP style.
  • Knowledge of electronic communications applications, including the internet content managment systems, and online/social media distribution channels.
  • Knowledge of media production and publishing principles and processes.
  • Knowledge of video production and editing.

Working Conditions and Physical Effort

  • No or very limited physical effort required.
  • No or very limited exposure to physical risk.
  • Work is normally performed in a typical interior/office work environment.

The University of New Mexico provides all training required by OSHA to ensure employee safety.

Revised Date: 03/20/2017