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Position Classification Description

Position Class Code / Title: N0009 / Univ Media Relations Officer
Recruitment Tier: Tier 1
FLSA: Exempt
Grade: 14

This is a description of a Staff Position Classification. It is not an announcement of a position opening. To view descriptions of current openings, please go to UNMJobs and Search Postings to view positions that are currently accepting applications.

The following statements are intended to describe, in broad terms, the general functions and responsibility levels characteristic of positions assigned to this classification. They should not be viewed as an exhaustive list of the specific duties and prerequisites applicable to individual positions that have been so classified.

Summary

Under limited supervision, represents the University to external media sources as the official University spokesperson and provides high-level communications on behalf of executive leadership. Executes a variety of institutional-wide communication and media relations initiatives designed to enhance the University's ties to its internal and external constituents. Produces and disseminates information in accordance to University goals, objectives, and priorities, and under the direction of the Chief University Marketing and Communications Officer. Works in a collaborative environment to provide accurate information on sensitive, confidential, and high-impact issues to the institution.

Duties and Responsibilities

  1. Manages day-to-day relations with the media, to include handling media queries, media interviews, and press conferences, preparing news releases and media kits, and promoting story lines; serves as the University's spokesperson on highly sensitive, complex or emergency situations.
  2. Provides direct and proactive advice, consultation, and assistance to the President, Vice Presidents, Provost, and other executives, as well as the University community, regarding public information matters, to include providing direct assistance in researching, providing information and developing messages.
  3. Cultivates and maintains knowledge of and relationships with key news media at local, state and national levels.
  4. Responds to and follows through on requests for information from the media and the public, determining appropriate, accurate response and appropriate university contacts for response; collaborates with the Custodian of Public Records to respond to requests for information in compliance with the Inspection of Public Records Act.
  5. Supports effective response strategies, including response to crisis situations requiring 24/7 attention and intense media/public scrutiny, and articulates the Unviersity's position via personal interviews and written responses.
  6. Plans and disseminates internal and external communication of information through various media that is designed to keep public informed of University programs, accomplishments or points of view.
  7. Writes, edits, reviews and assures appropriate distribution of communication/public relations materials that have a University-wide impact including news releases, articles, speeches, on-line information services, and broadcast scripts; may oversee production and publication of communication/public relations materials and related communication.
  8. Gather, write, edit, coordinate and upload information for/to the web site; may assist with the design of consistent methodologies for the development of internet/intranet and new emerging technological communication resources.
  9. Leads or guides the work of a collaborative communication team as appropriate.
  10. Performs miscellaneous job-related duties as assigned.

Minimum Job Requirements

  • Bachelor's degree in Journalism, Communications, or other related field; at least 5 years of experience directly related to the duties and responsibilities specified.
  • Completed degree(s) from an accredited institution that are above the minimum education requirements may be substituted for experience on a year for year basis.

Knowledge, Skills and Abilities Required

  • Ability to use independent judgment and to gather, manage and impart information to the media and various other internal and external audiences.
  • Experience communicating with the press and other media.
  • Strong knowledge of local and regional media contacts and/or a proven ability to develop such relationships quickly.
  • Advanced writing, communication, and presentation skills, to include ability to communicate effectively on-camera.
  • Ability to provide effective advice and counsel on strategic and/or critical communication issues and to exercise effective judgement.
  • Ability to write executive-level communications for internal and external audiences.
  • Knowledge of federal and state laws, regulations, and standards for the management and disclosure of public information.
  • Knowledge of journalism, public relations and general communications principles and practices.
  • Ability to investigate and analyze information and draw conclusions.
  • Knowledge of electronic communications applications, including internet content managment systems, and online/social media distribution channels.
  • Basic knowledge of photography and the use of digital cameras.
  • Demonstrated ability to maintain confidentiality.
  • Strong interpersonal and communication skills and the ability to work effectively with a wide range of constituencies in a diverse community.

Working Conditions and Physical Effort

  • No or very limited physical effort required.
  • No or very limited exposure to physical risk.
  • Work is normally performed in a typical interior/office work environment.

The University of New Mexico provides all training required by OSHA to ensure employee safety.

Revised Date: 08/24/2017